About Us
Our Story Starts with One Man
Our journey began in 1976 as a small canteen inside Astron Cinema and Kotecha Girls School in Rajkot, under the name Balaji Wafers & Sandwich. What started as a family-run venture, crafting sandwiches at home, quickly grew into something extraordinary. From our humble beginnings in Sanganwa Chowk, we've steadily evolved, fueled by a passion for serving fresh, delicious, and affordable food.
Today, we are proud to be one of India’s leading food service brands with over 8 thriving franchises in Rajkot alone. Our commitment to quality and customer satisfaction remains at the heart of everything we do, ensuring every bite is filled with the same love and care that began our journey.
Our Journey
1976
Beginning: Two Slices (formerly Balaji Wafers & Sandwich) began its journey, operating from a canteen within Astron Cinema and Kotecha Girls School in Rajkot. Sandwiches were handcrafted with the support of the Virani family.
1982
Expansion: Opened a small shop at Sanganva Chowk, Rajkot.
2008
Growth: Acquired a nearby shop to expand the business at Sanganva Chowk.
2013
Franchising: First franchise started at Indira Circle, Rajkot.
2018
Further Expansion: Expanded to various areas within Rajkot city, establishing a strong local presence.
2023
Jamnagar Expansion: Entered the Jamnagar market, bringing the taste of Two Slices to a wider audience.
2025 Onwards
Future Plans: Planning to expand across various locations in Gujarat, building on the brand's success.
Mr. Mihir Virani
Marketing Director
Mr. Mihir Virani is a key figure at Balaji Wafers Pvt Ltd, where he serves as the Marketing Director. Being part of the Virani family, he carries forward the legacy of the company with passion and dedication. In his role, Mihir oversees the marketing strategies, brand promotion, and market expansion efforts, playing a crucial role in enhancing Balaji Wafers' presence in the market.
Having been involved in the family business from a much younger age, Mihir is committed to preserving and advancing the legacy started by the Virani brothers, which began by selling sandwiches in Rajkot.
Under his guidance, Balaji Wafers has grown its market share significantly, especially in the western and northern regions of India. Now, Mihir is focusing on expanding Two Slices, formerly known as Balaji Sandwich, across the state and even internationally. His vision is to establish Two Slices as a well-known brand that offers affordable and quality food.
Mihir is a visionary with keen strategic skills, making timely decisions and leading his team & business partners from the forefront. He guides them to success, both personally and professionally.
Vision
To become India's leading sandwich and snacking brand, expanding from our roots in Rajkot to every corner of the nation. We aim to delight customers through premium offerings while fostering growth for all stakeholders.
Mission
To deomonstrate that uncompromising quality and scale can coexist in India, delivering exceptional value through premium ingredients at accessible prices. We focus on operational excellence and lasting partnerships to create a sustainable ecosystem.
Own a Slice of Success
Join our family and become part of a trusted legacy! With our proven business model, low investment, and strong brand presence, owning a franchise has never been easier. We provide full support and training to help you succeed. Ready to take the next step?
Franchise
